I'm Lisa — a Berlin-born and -based UX designer with a 10+ years love affair with turning complex challenges into simple, thoughtful and engaging digital products.
The Roadtrip so far:
2018-2025
UX/UI Designer
Neue Gestaltung GmbH →

Design agency, Berlin
Main clients:
Zeiss Vision Care →, flatexDEGIRO →, UniCredit (HVB) →

Other clients:
‍Jovis Verlag →, Bergen Assembly →, Theater Magdeburg →, Andreas Mühe →, Traits Paris →, Volkswagen, Ostkreuz, cologne on pop, unitedspaces‍, and more
2021-2025
UX/UI Designer (Freelance)
in cooperation with design studios Büro Bum Bum & New Standard
A—Gain Guide Website →
Open-source platform for sustainable textile education and local service discovery in Berlin and Hamburg
2014-2017
Interaction Designer
Interdisciplinary Laboratory 

»Image Knowledge Gestaltung«
Humboldt Universität & Weißensee Kunsthochschule Berlin
Culture Collaboratory →
Museum research platform
2011-2012
Internship at Matteo Ragni Design Studio in Milan
Practical Semester
Product Design
2007-2014
Study at Weißensee Kunsthochschule Berlin
Diplom in Product & Interaction Design
The Instruments I play:
Skills
UX Design / UI Design / Interaction Design / Service Design / UX Research / Information Architecture / User Journeys / User Flows / Usability Testing / Wireframing / Prototyping / Responsive Design / Design Systems / Accessibility / Design Reviews 
Tools
Figma / Sketch / Zeplin
Adobe Creative Suite
Jira / Confluence / Asana / Webex / Miro / Notion
Webflow / Kirby CMS / Wordpress
Frontend Coding (CSS / HTML) 
Agile Development (Scrum) 
AI / ChatGPT
My composition:
I’m a UX/UI Designer with 10+ years of experience shaping digital products and services. I combine strategic and analytical thinking with a strong eye for visual design, creating intuitive experiences that balance user needs, business goals, and technical requirements.

I’m particularly drawn to complex challenges and enjoy diving deep into new topics, uncovering patterns, and connecting the dots. I turn intricate requirements into clear user journeys, thoughtful interfaces, and well-structured systems — guiding projects from the initial concept through to implementation.

Detail-oriented yet always mindful of the bigger picture, I value clear processes, meaningful collaboration, and design decisions grounded in purpose. I adapt quickly, take ownership, and bring a hands-on mindset to turning ideas into practical, well-crafted solutions.

Beyond the digital world, I’m drawn to the spirit of the ’60s — its bold design, vibrant music, and rebellious energy. You’ll find traces of it in my home, my wardrobe, and my vinyl collection, as well as behind the decks at underground events with my all-female DJ collective.